The Top 5 Common Blogging Mistakes
Blogging is a lot like a “Choose Your Own Adventure” book. You might get off to a great start but a single bad choice can spell doom for your blog. Luckily, the worst pitfalls are easily avoided once you know what to look for. And if you’re already at the bottom of one of those pits? Take heart! Climbing back out is easier than you think.
If you want to find out what the most common blogging mistakes are and how to avoid them, continue reading below. If you want your blog to forever languish in the bog of uselessness, stop reading here.
Mistake #1: Underestimating the power of the blog.
Consider these statistics from Social Media Today:
- 61 percent of US consumers have made a purchase based on a blog post and 81 percent of those consumers trust advice and information from blogs.
- Companies that blog have 97 percent more inbound links.
- Small businesses with blogs generate 126 percent more leads.
The only thing worse than blogging badly is not blogging at all. With the wide variety of blogging platforms available, starting a blog is fairly fast and simple – which brings us to…
Mistake #2: Not setting up a proper platform.
If you’re blogging about your favorite pet newt, the platform you choose doesn’t really matter. However, if you’re blogging to generate revenue, platform is critical. Having the right platform means having a professional looking website with your own personalized domain name. If you’re not familiar with Web hosting options or if you don’t know how to get your own domain name, websites such as wikiHow are a fantastic resource for easy-to-understand tutorials for both beginners and advanced users.
Mistake #3: Focusing too much on SEO instead of great content.
SEO is important, but engaging, useful content is just as important. If your content doesn’t offer readers something of value and a reason to stick around, all the SEO in the world won’t bring those readers back. On the other hand, the best content on the planet won’t do you any good if no one ever sees it. The trick to finding balance between SEO and content is using SEO plugins such as those offered by yoast.com. These plugins do the work for you so all you have to do is focus on producing great content.
Mistake #4: Not using analytics.
Not tracking analytics for your blog is like driving blindfolded – you won’t be able to see where you’re going or where you’ve been. Analytics can tell you what’s working and what isn’t by telling you where people came from and when your traffic is highest. This allows you to look for patterns and figure out what you’ve done right or what you need to change. Creating a Google Analytics account is quick and easy, and many blog platforms have copy and paste analytics plugins that simply require your Google Analytics account number. Google Analytics offers tutorials, but if you’re still overwhelmed, it’s worth the investment to hire a professional.
Mistake #5: Forgetting to feed the dragon.
Comments are the lifeblood of any successful blog. Fostering a healthy exchange of thoughts and ideas is critical to your blog’s survival. Let comments go unanswered and you’ll find your blog becoming cranky and malnourished — just like an underfed dragon. But if you approach your blog as an opportunity to become part of a community and develop relationships with your readers, you’ll see your blog grow and flourish, ready to spread its wings and fly.