On Page SEO For Blogs
It’s true that a lot of search engine optimization comes from link building and other forms of off page techniques. However, it is also vital to have on your blogs on page search engine optimization setup correctly. Here are the basics to ensure your on page SEO is up to par.
Post Unique Content On Each Page
This is a simple practice to follow. The key is to make sure you create unique content that is not found anywhere else on the internet. A poor example of unique content would be copying someone else’s content and pasting it on your own site.
The reason this is important is because the search engines, such as Google, like to penalize for duplicate content. They do not like it when websites copy content from one another because it fills the search engines up with the same content.
Have Links To Each Page
Another basic practice is linking to your own content within your page. In order for your blogs content to get indexed, the search engines have to be able to find it. By default, a normal blog shows the most recent posts. This automatically creates links on your home page pointing to the various posts. Therefore your recent posts should now have any problems getting indexed.
However, it is also important to link back to older posts so that the search engines can find them. The best approach to this is linking to older posts within your new posts. Whenever I create a new post that is related to a previous post I wrote, I always make sure to mention it and link back to it. This will make it much easier for your older posts to get indexed and encourage readers to read your archives.
Use SEO Friendly URLs
This technique can vary depending on the type of blogging platform you are using. I prefer WordPress, which makes this step very important. By default, WordPress makes your URLs look very goofy and does not place any keywords in them.
Having keywords in your URLs is a great benefit to SEO and should be utilized on all your blogs. It only takes a few minutes to set it up correctly and you no longer have to worry about it. For more details on how to set up your URLs in WordPress, check out my post on WordPress permalinks.
Optimize For Keyword Density
It is important to use keywords within your content. Therefore, the first step is deciding what it is you hope to rank for. For example, if your blog is about walking dogs for a living, then you will no doubt want to optimize for “walking dogs for a living.”
The key is using your keywords throughout your pages, without going overboard. Most people recommend a keyword density between 3-7%. In other words, 3-7% of your words should be your keywords. By using your keywords correctly, you have a much better chance of getting indexed by the search engines and getting some quality rankings.
Use Optimized Meta Tags
Last but not least is the meta tags. Although many search engines no longer use these as a way of ranking sites, it can still be a useful technique to follow. There are many plugins available to help with this, my favorite being the All In One SEO Pack for WordPress.
Follow These Techniques For Better Results
By following the techniques I just mentioned, you will already be ahead of the game since a lot of bloggers neglect to use them. It is important to implement the on page SEO early on because it helps get ranked much faster, and also forms a good habit to continue to follow for all your blogs.
The next step is Off Page SEO For Blogs.