Formating Blog Posts 101
When doing freelance work and consulting, many people often ask me how to format a blog post. They wonder what to do for structure, pictures, and everything in between. So I thought I would do my best to explain the way I like to format my posts.
A Clear Headline
The most important part of all, is having a catchy title. Something that draws your readers in and makes them want to read more. Therefore, I always spend a little time coming up with a few titles and then selecting the one I like the most.
An Opening Paragraph
Once I have the title ready, I try to write an opening paragraph to my post. This covers the basics about the post and what it will be about. This is a great way to summarize your post into a few short sentances. Readers enjoy this because they can read the first paragraph and then decide if they would like to read the rest of the post. It’s basically a teaser or preview of what’s to come.
Post Sections Broken Down With Subtitles
If you haven’t noticed, I am a big user of H3 tags. I really like breaking down blog posts into sections. I think it is much more effective and easier to read for the users. No one wants to see 10 paragraphs of solid text because it is much harder to stay focused.
When you divide your posts up into sections, it becomes much simpler to follow and stay focused. Therefore, I recommend breaking a post down into a few sections, all separated by an H3 (or H2) subtitle.
Use Pictures And Videos
When creating a blog post, I usually try to incorporate pictures and videos. It makes the post much more interesting and appealing, especially to those who enjoy media instead of text. When it comes to the layout of images, I tend to place them directly in my posts at full width, instead of alight them to the left or right with the text next to them.
However, how you embed your photos and videos is a personal choice. Just make sure you do not put too many in the post so that it becomes hard to look at.
The Length Of A Post
When it comes to length, I personally think it is up to you. Some topics are easier to write about, while others often leave you with shorter posts. If you write often, you may want to keep the posts short and sweet. On the other hand, if you write sparingly. then by all means feel free to let loose and write.
Personally, I just write my post and make sure to cover everything I wanted to. If it comes up short, then I just make it a short post. No need to fill it in with filler just to make it a certain length.
And last but not least, is a conclusion. I tend to use these a lot of my personal blog, because I like to wrap up my posts and reflect a little on them. It is also a great place to ask your readers questions and kick start some discussion.
So there are a few things to keep in mind when formatting your blog posts. Just remember to double check your posts for grammar before making them live!