Bring Your Old Posts Back To Life
Do you have a bunch of old posts that readers no longer read? Are they buried in the archives and have never seen light? My guess is that you do…
When I started blogging, it took a long time before I was seeing any traffic. I did not get a single comment for more than a month. And the sad thing was, some of my great posts happened during this time. What a waste I thought to myself.
Link To Your Old Posts
This is why linking back to your old posts is a great way to bring them back. For the last 6 months, I have been trying to include links to older posts in some of my new posts and it has had some great success. Some of the old posts actually received comments as a result of it.
The key is to find relevant posts that can benefit your readers. I recently wrote about my goals for 2008 and linked back to the original post I made months before. Not only does this give my readers more information about my goals, but it was also a great way to get people to read my old post.
The Search Engine Benefits
Besides helping your readers and getting some extra comments, linking back to your old posts can also be good for your search engine optimization. There is a pretty good chance that the search engines are indexing all of your new posts, especially if you have been blogging for awhile. And since most of your Google Pagerank is on your homepage, it’s a great way to send a little back to your old posts.
When linking back to your old posts, I recommend using some good keywords relating to your old post. Don’t just say click here to view a post I wrote awhile back. This will give you the best odds for getting your old post ranked in the search engines.
So Give Yourself Some Link Love
So the next time you sit down and write a post, take a look at your archives and see if any of your old posts relate to the one you are writing. Then put a link in there and see what happens. My guess will be that your readers check out your old post.